Carl Friesen
Author of The Fame Game and Your Firm’s Expertise Edge
“Many business managers and owners want to the right thing, while also doing well. That is, they want to do their part to make the world a better place – including producing products that don’t harm the planet, ensuring that all the people in their supply chain are treated fairly, and being a good place to work – while also turning a profit. It’s such a radical departure from “business as usual,” that it requires a whole new approach to how to do business. But if applied well, the ideas in this book can help businesses be more successful – including financial success. Samantha Richardson takes this transformation and makes it manageable, practical and attainable.”