“Ethical Profit is the business book we need. Richardson’s pragmatic approach to sustainability for SME’s is filled with information, strategies and tools you can apply immediately. Over 98% of companies in the world are SMEs, yet they are the most challenging to engage in sustainability initiatives. This books fixes that dilemma. Its plethora of real-world examples will help SMEs see that smart sustainability strategies give them a competitive advantage. If every small business adopted just a few of these ideas, the effects would be world-changing.”